LOGIN TO BACKLIST BOUNTY
Are your previously-published books languishing when you know you could be taking simple steps to revive your book sales?
Join my fun monthly "do-just-one thing" program for authors
THE PROBLEM
I love marketing all my books all the time …
…said no author ever.
You became an author to write books, not to market them.
Yet the reality is that book marketing is the key thing that authors have to do to maintain their writing income, even if they are traditionally published.
Most book marketing focuses on launching newly-published books, which leads to “all or nothing” urgency to maximize book sales in a short period of time.
This throwing all your efforts on the launch mindset can cause you to neglect your backlist titles, assuming they have no further potential.
It’s also possible (and surprisingly common!) that your book never sold to its potential when it was new, which might lead you to believe “this book just isn’t good enough, and it will never sell.”
The truth is you loved that book and were disappointed with the poor sales, and you still want to share it with readers.
Unfortunately, when older books are ignored, they quickly sink into obscurity, losing rankings on popular book sales sites. Not marketing these older titles means you are losing out on book sales every day.
And at the risk of sounding horribly cliché, the cure for boosting your backlist is really very simple.
With a few simple marketing strategies that can be implemented in a few hours every month, authors can continue to promote and sell their books for years.
Offensive unpopular opinion incoming…
The truth is that the publishing industry pushes what's new over books that still have a tremendous amount of value, and
There’s no expiration date for most books.
The idea that you can quit marketing old books when a new one launches is completely bananas, unrealistic, wrong, and potentially harmful.
What if we could change our relationship with marketing books? Rather than having a one-and-done mindset, we focus on the full list — one bite at a time.
Selling your full list of books means consistent effort, proven strategies, and helpful tools.
That leads to continuous marketing and more money and visibility.
Over the years, I’ve marketed many books, and helped authors understand how to create and maintain momentum.
The benefits of nurturing your older book(s) are:
New readers who can discover your work for the first time
Backlist marketing generates ongoing sales for all of the books in your catalog
Continuous sales of your books will improve your chance of getting future publishing, licensing, and rights deals
A long-term perspective with small steps every month can help you maintain a sense of hope and motivation, even when it seems like the publishing industry is ignoring you
Rather than relying solely on new releases, you can build a sustainable writing career over time
I’ve been marketing books for thirty years and know first-hand how much having a “deep bench” can help fund a publishing program. I have dozens of effective promotions and strategies. Problem is…it’s overwhelming to sort through them. How do you even know where to start?
That’s when I had the idea to create a no-fuss subscription where I’d drop one of my strategies and tools each month (with a short training) and help you turn all that vague marketing energy into knowledge you can put to work?
So I did.
That’s why I'm over the moon to bring you...
The Book Marketing subscription That Breaks Down your Monthly Marketing Tasks to Simple, Consistent Actions in minutes every week
WHAT’S INCLUDED IN YOUR MONTHLY SUBSCRIPTION:
Curated Promotion Opportunities: A carefully selected event, platform, or opportunity to showcase backlist titles and reach new audiences, such as a virtual book fair, podcast, or online author spotlight.
1 Marketing Toolkit Item: A customizable marketing resource, such as a set of social media graphics, an email template, or a book description template, designed to enhance and streamline book promotion efforts.
1 Ridiculously Easy & Simple Tutorial That will get you started immediately.
Nothing extra* to distract you from the very important task of writing books
*Except This Cool Side Benefit: As a member, you will also receive discounts and special offers from our partner book marketers.
TYPES OF TOOLS AND PROMOTIONS YOU’LL RECEIVE
Step-by-step guides for creating and revising selling book descriptions and author bios
Templates for crafting compelling email newsletters to re-engage your reader base
Checklists for optimizing your on-line book listings, including keyword strategies
Seasonal content calendars for social media posts related to your book genre
Tips for re-designing eye-catching book covers that stand out as thumbnails
Scripts for approaching book bloggers and reviewers for honest reviews, even with older books
Strategies for leveraging book awards in your marketing efforts
Ideas for creative book re-launch events, both virtual and in-person
Tips for crafting engaging author Q&As for fresh media opportunities
Strategies for cross-promoting with other authors in your genre
Advice on leveraging BookBub and other promotional sites effectively
Guidelines for running successful book giveaways
Advice on approaching local bookstores and libraries for author events
And more!
Backlist Bounty is perfect for anyone who:
Has published at least one book and plans to write more!
Wishes they could pick a CFO/Marketer brain a few times a month
Has basic marketing moves in place: a website, some social media profiles, and book listing pages
Feels their books have never reached their full potential
Any bootstrapping author who could use some simple shortcuts
Editors and publishers that want to provide more support to their authors
NO CONTRACTS
MONTHLY MEMBER
$27/mo
1 promotion or platform opportunity where you can market your book
1 tool - a spreadsheet, template, or sample email or script that will boost your sales efforts.
1 video and transcript that shows you how to apply that month’s marketing strategy quickly and effectively
Delivered to your inbox each month!
Save BIG When You Pay For The Year
FOUNDING SUBSCRIBER
$97/yr
12 monthly promotional or platform opportunities where you can market your book
12 monthly tools - a spreadsheet, template, or sample email or script that will boost your sales efforts.
12 monthly videos and transcripts that shows you how to apply that month’s marketing strategy quickly and effectively
Delivered to your inbox each month!
About Your Book Marketing Coach
JULIE TRELSTAD
I have been publishing books — both traditional and independently — for three decades, and I'm sad when great books don’t meet their potential! Besides books, I love technology, discovering new resources, and helping authors thrive.
My Subscription Guarantee : )
You wont need to do anything you don't enjoy doing
You won’t need to spend more than an hour or two a month on any one strategy (unless you really enjoy it!)
You will build your marketing muscles by adapting a one-project-at-a-time approach
Cancel anytime, no hassle no problem [email protected] to the nicest most helpful customer support team on the Internet Marketing planet
TRY IT ON
Still Not Sure? Get One Marketing Project for Free … On Me!
YES! Try before you buy. We think you will love it! À la the Costco sample.
Right below I’m gifting you one monthly marketing promotion, one tool, and one tutorial so you can see exactly what you’re getting. If you’re ready to buy, no worries. This free gifted one delivers the MINUTE you sign up too!
“Julie is a publishing expert with a proven success record of promoting indie and traditionally published authors.”
- Annette Leach, publisher, Mindpress Media
Frequently Asked Questions.
Do I need to do social media?
At a minimum, an author needs a home on the web, which usually means a website, email newsletter, and at least a small social media presence. All these strategies will help you work the platforms you have already created.
Can I use this for any kind of book?
Yes! Every issue will include resources that work for any genre. If we are featuring a genre (say Romance)-specific promotion, we’ll always include a secondary strategy to make sure it will work for any kind of audience.
Can I use this with my team?
Yes! If you have a marketing assistant, you can definitely share the strategies and tools to help them help you!
You could keep letting your post-launch books languish and leave publishing profits on the table…
Or you can take the small but mighty step into the world of one-step-at-a-time consistent marketing and finally establish the ongoing practice you know you need to build your writing business for the future.
And for those of you already deep in marketing, you’ll learn fresh, new strategies, and discover new marketing platforms to grow your business every month.
I can’t wait to help!
xx Julie
NO CONTRACTS
Monthly Subscription
$27/mo
1 promotional or platform opportunity where you can market your book
1 tool - a spreadsheet, template, or sample email or script that will boost your sales efforts.
1 video and transcript that shows you how to apply that month’s marketing strategy quickly and effectively
Delivered to your inbox each month!
Save BIG When You Pay For The Year
Founding Annual Subscriber
$97/yr
12 months of promotional or platform opportunities where you can market your book
12 tools - a spreadsheet, template, or sample emails or scripts that will boost your sales efforts.
12 monthly videos and transcripts that show you how to apply that month’s marketing strategy quickly and effectively
Delivered to your inbox each month!
"Julie's knowledge base is wide. Her guidance and direction are invaluable. She was able to cut to the bottom of the mounds of things I do that waste my time, and give me a clear, decisive path to pave. She gave me actual tools to put in place to make a difference in what I do and reach more readers. More than all of this, she's warm and so much fun to talk with. I will recommend her to every author I know!" - Laura Ranger, author
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